Demand Gen and ABM Execution
Multi-Channel Execution
Targeted Engagement Across Trusted Channels
We reach your audience on platforms where they’re already active, prioritizing stakeholders based on their unique pain points and needs. With our targeted approach, we select optimal content formats and placements—whether on social media, industry publications, or niche platforms—establishing relevant touchpoints that resonate with decision-makers.
Audience Targeting with Precision
Combining first- and third-party data insights, we focus on high-value accounts and personas showing active engagement signals. This strategic targeting enables us to reach those stakeholders most ready to respond, driving effective engagement.
Customized Content Placement & Campaign Optimization
Our multi-format strategy incorporates native, interactive, and video content across platforms like LinkedIn, Facebook, and niche industry sites, ensuring your brand remains visible and relevant. As campaigns launch, we monitor performance closely, adjusting placements and messaging for maximum impact and alignment with account goals.
Dynamic AI-Driven Data
Strategic Account Selection
Using Buyer’s Insights, along with third-party data and comprehensive research from company reports, financials, and job openings, we identify accounts that have active needs and strong alignment with your solutions. This process surpasses traditional engagement metrics, allowing us to focus on accounts with genuine potential and value alignment.
Tailored Research & Value Proposition Mapping
Through a detailed research cascade, we examine each account’s initiatives, challenges, and objectives. We then map specific value propositions to align with each stakeholder's KPIs and strategic goals, ensuring that messaging resonates with what matters most to them.
Insight-Driven Outreach & Demand Generation Ads
With a combination of Buyer’s Insights and third-party data, we design an email strategy that speaks directly to each target account, initiating conversations that go beyond simple downloads. This approach drives true engagement, with messaging that informs and resonates. Demand generation ads enhance our outreach, offering additional, contextually relevant content and case studies that reinforce each account’s specific needs and objectives.
Trusted by high-growth B2B companies
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Buyer’s Insights: Precision Prospecting
Our in-house AI, Buyer’s Insights, dynamically combines primary and third-party data, using over 20 sources to build detailed, high-resolution profiles of each target account. By mapping data to company hierarchy, we accurately identify key roles and responsibilities, ensuring we reach decision-makers who can make an impact.
Comprehensive Account Profiles & Buying Committee Insights
Buyer’s Insights provides a structured view of each account, segmented by firmographics, buying committee roles, and qualification criteria. This helps us pinpoint accounts most aligned with your objectives, equipping us with deep insights for effective engagement.
Intent Data and Targeted Account Lists
Our AI-driven system refines account lists by layering intent data with extensive research, prioritizing prospects with genuine engagement signals. By focusing on the most qualified buying committees, we ensure your outreach reaches those who are not only in the right roles but are also ready to act.