Ankush Bhide
Demand Generation vs. Lead Generation: A Marketer's Insight
In the world of B2B marketing, there's often confusion between the concepts of demand generation and lead generation. But here's the...
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Ankush Bhide
7 min read
Cold Email 101
How to Craft Cold Emails That Convert: Templates and Tips from the Experts. Cold emailing refers to sending unsolicited emails to...
Ankush Bhide
15 min read
From Strangers to Customers: A Step-by-Step Guide to B2B Demand Generation
What is B2B Demand Generation? B2B demand generation refers to the strategies and tactics used by businesses to create awareness,...
Ankush Bhide
4 min read
Discovering the Magic of the Ideal Customer Profile: A Comprehensive Guide for B2B Marketers
In the vast ocean of B2B marketing, pinpointing your ideal customer can feel like searching for a needle in a haystack. But, with the...
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